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Practical Guide to Wine Marketing and Promotion on the Internet | Evelyne Resnick
Dunod
1 Last items in stockCreate your website, promote your products, sell
- Author
- Resnick
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0.01€ from 35€ of purchase in France and from 99€ throughout Europe
Delivery in France and around the world at home, at office or in a pickup point
Description
The world of wine still struggles to master the new marketing tools offered by the Internet and has not yet fully grasped the support they could provide in its commercial development, especially on the international stage. At a time when the French market is shrinking due to a significant decrease in consumption, it is indeed imperative to turn towards international markets: through effective and cost-effective tools, the Web can become the spearhead of communication and marketing strategy for wine professionals. This book provides the entire wine industry with a better understanding of web tools through case studies and specific examples of successful strategies in France and abroad.
Details
Data sheet
- Author
- Resnick
- Publisher
- Dunod
- Number of pages
- 192
- Date of publication
- 04/07/2010