Practical Guide to Wine Marketing and Promotion on the Internet | Evelyne Resnick

The world of wine still struggles to master the new marketing tools offered by the Internet and has not yet fully grasped the support they could provide in its commercial development, especially on the international stage. At a time when the French market is shrinking due to a significant decrease in consumption, it is indeed imperative to turn towards international markets: through effective and cost-effective tools, the Web can become the spearhead of communication and marketing strategy for wine professionals. This book provides the entire wine industry with a better understanding of web tools through case studies and specific examples of successful strategies in France and abroad.