Manuel pratique du commerce des vins (2nd edition in French) | Féret

The Practical Wine Trade Manual (2nd edition in French) is an essential tool for all actors in the wine industry. Designed by Olivier Antoine-Geny and Marcello Roudil, two recognized experts in the field, this manual stands as a reference for professionals seeking to optimize the marketing of their products, both in the national and international markets.

An Operational Guide for Wine Industry Marketers

This manual has been developed to offer commercial solutions tailored to the specificities of each wine region in France, while taking into account the intrinsic singularities of each. It is especially useful for those looking to export, whether in small or large quantities.

Two Main Parts for a Comprehensive Approach

The book is divided into two main parts, allowing an in-depth exploration of the different aspects of the wine trade:

1. Company Diagnosis and Preparation
The first part of the book is dedicated to the company diagnosis. It addresses crucial topics such as the choice of service providers and partners, the institutions that can support commercial development, as well as the financing available to strengthen marketing. This section is essential for professionals who wish to establish a solid foundation for their business.

2. Distribution Networks and Markets
The second part focuses on the distribution networks and their markets, both nationally and internationally. It also presents the main professional trade shows, events that offer unique opportunities to take the first steps in exporting and developing a network of contacts.

An Indispensable Book for Wine Professionals

Thanks to the collaboration of Olivier Antoine-Geny and Marcello Roudil, this manual brings together the essential knowledge for any wine professional. Whether you are a beginner or an expert looking to deepen your knowledge, this book will provide you with concrete solutions to improve your commercial practices and conquer new markets.

Technical Specifications

• Format: Hardcover
• EAN13: 9782351561829
• ISBN: 978-2-35156-182-9
• Publisher: Féret
• Publication Date: 11/11/2016
• Collection: Usuels Féret
• Number of Pages: 224
• Dimensions: 24 x 16 x 2 cm
• Weight: 435 g
• Language: French

Why Choose This Book?

The Practical Wine Trade Manual is more than just a book; it is a practical guide for everyone involved in the wine trade. It allows you to navigate the complexities of the wine market with ease, offering sound advice and proven strategies for success. Whether you are a winemaker, trader, or distributor, this book will help you maximize your sales and grow your business.