Entrepreneurship in Wine - 360-degree Strategies to Succeed in the Global Wine Market | Martin Cubertafond

UNDERTAKE WITH PASSION, SUCCEED WITH STRATEGYIt is often a passion that is at the origin of a project in the wine industry, but to succeed, it is necessary to clearly define one's positioning and find the economic model adapted to one's financial capacity.Undertaking in the wine industry is based on strategic consulting methods to analyze the functioning of this complex market: the dynamics of the different segments, consumer expectations, distribution organization, competitive environment, and the economic model of the stakeholders. It identifies the key success factors in the global wine market: what positioning to adopt? Which distribution to target? How to optimize your profitability? How to select your investments?* A reference book on wine management, which offers a 360-degree vision linking societal aspects, production, marketing, distribution, profit and loss statement, and investments.* An action-oriented guide that advises and supports professionals in positioning their offer.* In a renewed context favorable to French wines, which are back in the spotlight on the global market thanks to their strong identity and diversity.The market is evolving, presenting opportunities: it's up to you to seize them, whether you are a wine professional or on your way to becoming one.Five comprehensive case studies:Case 1: You want to produce wine and start from scratchCase 2: You are considering taking over an existing vineyardCase 3: Your grapes are sold to a cooperative: could you better capitalize on them?Case 4: Your wine is not selling at a high enough price: how to move upmarket?Case 5: You have outlets but not enough wine to sell: how to increase your volumes?