"The Quiet Revolution: 20th Century France and the Rise of Appellation Wines by Joseph Bohling."

Far from the discourse associating AOCs solely with tradition, secular practices, and a past without breaks, this book offers a fresh and original perspective on the history of wines of origin and how they gained their positive image between the 1930s and 1970s. In a groundbreaking approach in France, The Sober Revolution tells the story of how public policies of the Third, Fourth, and Fifth Republics, the fight against alcoholism, the development of automobiles and tourism, the Algerian War, and European integration decisively and surprisingly contributed to the rise and perception of French appellation wines.

Joseph Bohling is a history professor at Portland State University in the United States, specializing in the economic and social policies of France and Europe in the 20th century.
This book is a translation of The Sober Revolution: Appellation Wine and the Transformation of France, published in 2018 by Cornell University Press.
Translated by Niall Bond and Gaelle Carpentier.