Manuel du commerce des vins (2e éd.)

Olivier Antoine-Geny and Marcello Roudil combined their professional experiences to create this operational manual for the wine trade. A practical tool for marketing professionals in the industry, it will allow them to find commercial solutions for their businesses across all regions in France, taking into account the intrinsic specificities of each region, extending to both "small and large" exports. The two authors have thus attempted to compile the essential knowledge necessary for any marketing professional to strengthen and increase the commercialization of their products. The book is divided into two main parts. Firstly, it examines: the company's diagnosis, the choice of service providers and partners, the institutions that can promote commercial development, and the available financing. Then, it delves into: distribution networks and their markets, both nationally and internationally, as well as the presentation of trade shows that can help take the first steps towards exports.