Wine Management (French Edition) Between Terroir and Globalization, an Industry in Full Transformation

Wine management is much more than a simple study of the wine market. It is an in-depth immersion into a flagship sector of the French economy, constantly mutation under the influence of the dynamics of Globalization and the requirements of innovation.

Directed by Cyrille Mandou and written by Aytaç Beysül and Thi Hong Vân Hoang, this book offers a comprehensive and nuanced view of the wine sector. It provides to the Students, , teachers, , professionals and enlightened amateurs the keys to understanding the mechanisms of a market that is both traditional and oriented towards the future.

The book begins with an exploration of the French vineyards and their positioning in response to the rise of wines of the world. The emphasis is on the complexity of the sector: between authenticity of the terroir and international trade requirements, the wine evolves while maintaining its identity.

But wine, beyond its taste value, is also perceived as a financial investment. The book therefore addresses the Investment motives and the factors that influence the valuation of certain vintages, thus providing a strategic vision of the wine market.

The authors also highlight the differences between the great wine houses and the small producers, by analyzing their distinct approaches in terms of production and of Distribution. The reader discovers the impact of the family heritage, often at the heart of vineyards, and the challenges related to the Transmission in a context of increasing globalization.

Finally, the book highlights the technological innovations that are transforming the industry and the challenges these changes impose on the stakeholders in the sector. Between Tradition, , Innovation and capitalist logics, this book is a valuable resource for better understanding the complex ecosystem of the wine management.

Product features:

• Title: Wine Management – Between Terroir and Globalization, an Industry in Full Transformation
• Authors: Aytaç Beysül, Thi Hong Vân Hoang
• Direction: Cyrille Mandou
• Editor: De Boeck supérieur
• Collection: Marketing
• Format: Paperback
• Language: French
• EAN13: 9782804187651
• ISBN: 978-2-8041-8765-1
• Publication date: September 24, 2014
• Number of pages: 150
• Dimensions: 24 x 17 x 0.9 cm
• Weight: 270 g
• Target audience: Students, teachers, wine industry professionals, wine enthusiasts
• Themes: Wine management, viticulture, globalization, investment, innovation