Economics of Wine | Jean-Marie Cardebat

Wine is at the same time an agricultural product, a luxury good, a standardized manufactured product, a cultural object, and has even become an investment vehicle traded on the stock market. Like the product itself, the wine economy is diverse, complex, and fascinating. The transformations in the wine sector since the 1990s have been spectacular. They tell the story of globalization. Understanding this sector, the changes in supply with the emergence of new wine-producing countries, against the backdrop of climate change and environmental issues, the new sociology of the global consumer, increasingly Asian and American, as well as brand strategies, the evolution of regulations, and market organization, represent as many challenges addressed in this work. With precise documentation, this book unveils all the mechanisms that allow us to understand this market and the formation of wine prices, to predict it, and to establish scenarios for the sector's evolution in the next decade.