Succeed in your wine tourism project | Yohan Castaing

The profession of winemaker is undergoing major changes. Once considered a grape producer by some, and a breeder and winemaker by others, today a winemaker must necessarily be an entrepreneur. This second edition of the book is enriched with a focus on sustainable wine tourism, territorial management, and cultural contribution. It analyzes and develops the concept of wine tourism to show that everyone can adopt a marketing approach and the necessary tools to implement it in order to create and develop their activities. Six essential steps to succeed:

• Study the wine tourism market and its various players.
• Reflect on and build your project (types of consumers and perspectives).
• Develop your business strategy (segmentation, target, positioning).
• Create your marketing plan (offer, price, prospecting, promotion).
• Organize your sales space.
• Build customer loyalty.

An essential tool for all professionals in the wine sector wishing to develop their wine tourism activities, it is also aimed at students in wine marketing and management.