Guide pratique de la vente directe du vin | Emmanuelle Rouzet, Gérard Seguin

In a challenging context where wine sales in Europe are mainly focused on large distribution, only one channel is progressing: direct sales. Developing a short distribution channel is a complete commercial strategy that requires implementing an effective approach to attract customers to the sales location, professionalizing customer reception, and building customer loyalty through appropriate commercial actions. This practical guide presents in a concrete way the methods and tools for developing the direct sale of wines from a vineyard or a cooperative cellar. The approach is also illustrated with examples and real cases.