Guide pratique de la vente directe du vin (French Edition) by Emmanuelle Rouzet, Gérard Seguin

In a complex economic context, where wine sales in Europe are largely dominated by large retailers, an alternative stands out: direct sales. This practical guide is a valuable tool for anyone looking to develop a short-circuit marketing strategy.

Why direct sales?

Direct sales allow for the creation of a privileged relationship with the customer by bypassing intermediaries and offering a unique experience at the point of sale. However, this requires specific actions to attract customers, welcome them professionally, and retain them.

A practical and concrete guide

This book, co-written by Emmanuelle Rouzet and Gérard Seguin, offers concrete methods and tools for successful wine direct sales. You will discover how to develop an effective strategy, from attracting clients to retaining them.

Keys to attracting customers

Attracting customers to the point of sale is a crucial step. This guide helps you identify marketing actions to make your winery or cooperative cellar attractive. Concrete examples and case studies illustrate the various strategies to adopt.

Professionalizing the welcome

Quality reception is essential to turn a visitor into a customer. The book details best practices for professionalizing this welcome, from the layout of the sales area to the staff's attitude, including product presentation.

Retaining customers through adapted commercial actions

Customer retention is a key step to sustain direct sales. This guide explains how to implement adapted commercial actions to encourage customers to return and become ambassadors for your brand.

Illustrated with examples and concrete cases

To help you better understand and apply the presented concepts, this book is richly illustrated with real examples and concrete cases. You will find testimonies from winegrowers and cooperative cellar managers who have successfully developed their direct sales thanks to the techniques described in this book.

Book features:

• Format: Paperback
• EAN13: 9782100521098
• ISBN: 978-2-10-052109-8
• Publisher: Dunod
• Publication date: 17/06/2009
• Collection: Pratiques Vitivinicoles
• Number of pages: 200
• Dimensions: 22 x 14 cm
• Weight: 225 g
• Language: French

Conclusion:

The Practical Guide to Direct Wine Sales is an essential tool for winegrowers and cooperative cellar managers looking to develop a direct sales strategy. With its proven methods and numerous concrete examples, it will help you better understand the challenges of direct sales and implement the necessary actions to succeed in this field.