Burgundy (English Edition): The Global Story of Terroir by Marion Demossier

Burgundy: The Global Story of Terroir by Marion Demossier is an in-depth and innovative exploration of the world of Burgundy wines. This work draws on over twenty years of ethnographic research to demystify the concept of terroir, which refers to the environmental factors influencing the character of a crop. By analyzing how this ideology has spread transnationally, particularly in China, Japan, South Korea, and New Zealand, Demossier provides a unique and critical perspective on the subject.

The Burgundian terroir, after achieving the status of UNESCO World Heritage, has become a global standard. Yet, its legitimacy is now contested, even in the vineyards where it took root. Marion Demossier explores this dichotomy by offering a long-term analysis of what lies behind the concept of terroir.

Excerpt from the introduction:

Superficially, Burgundy might seem to simply gain recognition for its unchanging landscape, tradition, and culture. However, behind this apparent timelessness lies a much more complex reality. The recognition of Burgundy as a World Heritage landscape highlights its international reputation as a traditional wine production site and opens a new chapter in the production and marketing of its quality, differentiation, and authenticity.

Through a global anthropological approach, Marion Demossier contributes to broader debates within food studies, globalization, and heritage geographies. Her work is not only academically rigorous but also accessible and captivating for a wide audience, including wine enthusiasts and oenology researchers.

Written by an expert with over twenty years of experience in the wine industry, this book delves deeply into the professional, social, and cultural world of Burgundy wines, the role of terroir, and its global impact. Marion Demossier, professor of French and European studies and head of the department of modern languages at the University of Southampton, offers an enlightened and nuanced view of this complex and fascinating subject.

Product Details:

• Publisher: Berghahn Books; 1st edition (March 11, 2020)
• Language: English
• Format: Paperback
• Pages: 280
• ISBN-10: 1789206278
• ISBN-13: 978-1789206272
• Item Weight: 416 g
• Dimensions: 15 x 22 cm

Burgundy: The Global Story of Terroir is an essential reference for anyone interested in the complexity of the wine world, from enlightened enthusiasts to academic researchers.