Des vins et des hommes : Une économie symbolique du goût (French edition) by Stéphane Olivesi | PU de Grenoble

Wines and Men: A Symbolic Economy of Taste, written by Stéphane Olivesi and published by Presses Universitaires de Grenoble, is a work that questions the dynamics of wine production and consumption in a modern context.

Who "makes" wine today? Who defines its taste, its typicity? These questions, at the heart of this book, are explored through surveys conducted with various categories of actors in the wine world: producers, oenologists, professional representatives, and critics. The book offers an in-depth analysis of the mechanisms that structure not only the production of wine but also its consumption.

The author highlights the growing importance of marketing and communication in the wine industry. It turns out that it is often less the winemakers themselves who symbolically shape the wine, but other influential actors who define what sells and what the market considers "good" taste.

Wines and Men also examines the resistances to these market rationalizations, particularly through practices like organic, biodynamic, and natural wines. These movements are analyzed as expressions of new consumption modes, but also as an attempt by some winemakers to reclaim control over wine production. This reappropriation of the "making" of wine leads to debates, even confrontations, about taste and the hierarchies established by the market.

This book is aimed at anyone interested in the evolution of the wine industry, wine enthusiasts curious to understand the issues underlying the production of their favorite drink, as well as professionals in the sector seeking to understand the ongoing transformations in the wine world.

Technical Specifications:

• Format: Paperback
• EAN13: 9782706142086
• ISBN: 978-2-7061-4208-6
• Publisher: Presses Universitaires de Grenoble
• Publication Date: 21/06/2018
• Collection: Libres cours
• Number of pages: 340
• Dimensions: 24 x 16 cm
• Weight: 624 g
• Language: French

Wines and Men is an essential read for anyone wishing to delve deeply into the symbols and stakes of taste in the current wine industry. A crucial book for understanding how wine is shaped, not only by those who produce it but also by those who influence its place in the market.