Discovering wine through the senses

If tasting wine is primarily a memory game, this act is also a matter of interpretation and subjectivity of sensoriality. There are many cultural practices and devices that allow us to live this experience. From the packaging to the uncorking of a bottle, passing through today's recommendation apps, from sharing a table to reading the label, semiotic reading as well as wine marketing have become a social fact leading to an interdisciplinary research in Wine Studies. Giving meaning to wine as well as the representation it offers in our society is at the heart of the communication in the wine sector in favor of responsible consumption. This is the subject of this book.