Absinthe

The greatest poster artists have put their talent at the service of the Green Fairy. Cappiello, Lem, Misti, Privat-Livemont, Tamagno... are among the most well-known. Through the 83 posters presented, one is struck by the modernity of the advertising concept of the time, which, like today, relies on two essential criteria: social success and feminine eroticism. Each poster is the medium for the brand's story, reinforced by supplementary documents. Many obscure points are clarified, such as signatures, dates, and the identity of the depicted characters. A biography of the illustrators and a study of the printers complete the ouvrage.Volume No. 4 of the Artemisia collection. 330 color photos.