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Reproduction of an advertisement of the Ministry of Agriculture Illustration by Leonetto Cappiello, 1933. A different era!
In 1933, following the crisis of Phylloéra, an aphid that caused the disappearance of ancestral grape varieties and vineyards, the Ministry of Agriculture decided to launch a major advertising campaign to support French wines.
The illustrator Leonetto Cappiello makes a poster with the cult slogan: "drink wine and live joyfully".
ED: The Wine List please!
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