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Jean-Pierre GARCIA: "The brand and the wine: branded wines, wine brands – introduction", p. 7.
Laurence BENQUET: "Brands on amphorae and wines from Roman Etruria in Burgundy in the 2nd and 1st centuries BCE", p. 11-21.
Daniele VITALI: "The amphora workshop of Albinia: stamps and open questions", p. 22-26.
Thomas LABBE: "The evolution of wine identification standards in Burgundy from the 14th to the 18th century", p. 27-46.
Guilhem FERRAND: "Tax, vintage, and cellar: the wine brand in post-mortem inventories of Dijon at the end of the Middle Ages", p. 47-56.
Pierre GRESSER: "The designation of princely wines in Franche-Comté under Philippe the Bold (1384-1404)", p. 57-76.
Christophe LUCAND: "Brand versus origin? A history of the identification of Burgundy wines in the 19th and 20th centuries", p. 77-86.
Jean-François BLIGNY: "The official marking of wines: guarantee of origin and quality?", p. 87-98.
Françoise DUMAS: "Linguistic approach to grape variety names: when the brand intersects with the terroir", p. 99-112.
Jean-Jacques BOUTAUD: "Branded wine or the art of negotiating its image", p. 113-124.
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