Wine tourism & spirits

With over 100 million expected visitors worldwide in 2025 and a turnover exceeding 40 billion dollars, the castles of Bordeaux, Scottish distilleries, or Cuban rum distilleries can smile: long live tourists! Wine tourism and distillery visits are now a major axis of a country's economic development. This guide offers you: a history of wine and spirits over the centuries - an overview of wine tourism and the terroirs producing spirits in France and around the world with key data by region and must-visit addresses - advice to guide enthusiasts and professionals.