![Poster "Drink wine, live joyfully" 50x70 cm | La Carte des Vins s'il vous plaît !](https://athenaeum.com/3584-medium_default/poster-drink-wine-live-joyfully-50x70-cm-la-carte-des-vins-s-il-vous-plait-.jpg)
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Reproduction of an advertisement of the Ministry of Agriculture Illustration by Leonetto Cappiello, 1933. A different era!
In 1933, following the crisis of Phylloéra, an aphid that caused the disappearance of ancestral grape varieties and vineyards, the Ministry of Agriculture decided to launch a major advertising campaign to support French wines.
The illustrator Leonetto Cappiello makes a poster with the cult slogan: "drink wine and live joyfully".
ED: The Wine List please!
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