Is the value of wine material? | Nadine Franjus-Adenis

While social networks simplify value into two categories "like" or "dislike," while experts are replaced by virtual friends, wine resists but its value changes. For the ancient Greeks, it was valued for its intoxication. During the industrial revolution, wine was valued for its nutritional character. It will shift towards pleasure, with a detour for "nutraceuticals." But today? The book aims to analyze the contemporary situation. The University of Vine and Wine is an annual symposium on the evolution of the wine world, under the direction of the host-designer of the University of Vine and Wine, Nadine Franjus-Adenis (www.universitevignevin.fr).