La valeur du vin est-elle matérielle ? (French edition) by Nadine Franjus-Adenis

Is the value of wine material? is an essential work for anyone interested in the evolution of the value of wine throughout the ages. Nadine Franjus-Adenis, host and designer of the University of Vine and Wine, offers here an in-depth analysis of the transformations that wine has undergone over the centuries.

In Antiquity, for the ancient Greeks, wine was above all appreciated for its intoxication, a symbol of festivity and sensory liberation. Later, during the industrial revolution, wine acquired a nutritional value, becoming an essential element of daily diet. However, as times changed, wine shifted towards a hedonistic value, being associated with pleasure and the art of living.

But what about today? In a world where social networks reduce opinions to simple "likes" or "dislikes", the perception of wine continues to evolve. Wine experts are often replaced by "virtual friends", thus influencing the perceived value of wine.

This work, published by L'Harmattan in the "Questions alimentaires" collection, offers a contemporary reflection on how wine is valued in our modern society. It is an essential analysis to understand the current stakes surrounding this millennia-old product, both for wine enthusiasts and professionals in the wine sector.

The author, Nadine Franjus-Adenis, highlights the different facets of the value of wine, drawing on discussions and debates from the University of Vine and Wine, an annual symposium that explores the evolution of the wine world. This book is therefore not only a theoretical work but also a living testimony of the reflections that animate the wine world today.

Product Details:

• Title: Is the value of wine material?
• Author: Nadine Franjus-Adenis
• Publisher: L'Harmattan
• Collection: QUESTIONS ALIMENTAIRES
• Publication Date: 07/15/2019
• Language: French
• Format: Paperback
• Number of Pages: 182
• Dimensions: 22 x 14 cm
• Weight: 229 g
• EAN13: 9782343180724
• ISBN: 978-2-343-18072-4

This book is a valuable read for those who wish to deepen their understanding of the value of wine in our modern society, marked by new technologies and cultural changes.