What if, in ten years, an artist, for example a filmmaker, became as marginal and anachronistic as a blacksmith? What if the actors of the cultural world were not on the verge of disappearing like prehistoric animals, but worse: of falling in line? Absorbed by the market? What if this book showed us the way forward: another ecology of culture. One inspired by rebellious agriculture and the fraternal gesture of natural winemakers. These earth artisans who have taken up the protest role abandoned by artists. What if this book called us to a quiet and joyful revolution? The time for insurrection has come.