Swiss Wines and Winemakers Facing Globalization: Challenges and Perspectives | Jean-Paul Schwindt
search
  • Swiss Wines and Winemakers Facing Globalization: Challenges and Perspectives | Jean-Paul Schwindt

Swiss Wines and Winemakers Facing Globalization: Challenges and Perspectives | Jean-Paul Schwindt

1 Last items in stock
Author
Jean-Paul Schwindt
Language
French 🇫🇷
€23.60
In stock, delivered within 1 to 5 working days

Payment 100% secure

Visa, MasterCard, Amex, Paypal or 3 times, interest-free with Scalapay

 
Shipping costs

0.01€ from 35€ of purchase in France*

 
Delivery

Worldwide Shipping

 

Description

"Swiss wines send out an SOS," "Winemakers are at their breaking point," "It's bitterness!" These are the headlines that regularly appear in the media. However, Switzerland brilliantly exports its products, including chocolate, cheese, watches, and precision instruments. But the presence of its wines abroad is insignificant, and on its own market, European wines dominate by far. Often, price pressure on wine and a decline in its consumption are cited to explain the nature of this crisis; however, these factors represent only the visible part of the iceberg. This book aims to explain the origins of this profound crisis and provide answers. It introduces the many protagonists, events, and places in its history: the Gotthard Pass, the mercantile aristocracy of Bordeaux, the great dukes of Burgundy, the American Prohibition (1920-1933), the invention of the maritime container, Fellini's Dolce Vita, or the scandal of adulterated Austrian wine (1985), all of which have contributed to putting Swiss viticulture on its knees. While producing wine is an art that Swiss winemakers master, knowing how to sell it in a highly competitive market is another. By leveraging the opportunities offered by new buying behaviors and the fourth industrial revolution, the ecological one, real prospects for the Swiss wine sector are emerging. Concrete and innovative solutions are proposed in this book. All that's left is to discover them.

Details

9782889500802

Data sheet

Author
Jean-Paul Schwindt
Collection
The Republic of Ids
Language
French 🇫🇷
Publisher
Livreo-Alphil
Number of pages
384
Date of publication
01/09/2022
Get what you love in 3 installments, 0 interest.
Receive your order now. Enjoy it and take your time to pay little by little.
* Charges will be automatically applied to the selected payment method.
"Pay in 3 installments" is available with VISA, Mastercard, and AMEX.
In some cases, a higher first installment may be required compared to the remaining ones.
Read all T&Cs at www.scalapay.com.