Burgundy Wines in Vietnam (French edition)

The wines of Burgundy, renowned for their exceptional quality Pinot Noir and Chardonnay, are at a turning point today. Faced with the decline in wine consumption in France, producers must turn to new markets to continue to prosper. Among these markets, Vietnam, the second emerging market in the Asia-Pacific region after China, presents immense potential with an annual growth of 8%.

However, despite the rapid development of the wine market in Vietnam, Burgundy wines struggle to make a place for themselves, unlike Bordeaux wines which have already invested in numerous distribution channels. This observation raises a crucial question: how can Burgundy wines conquer Vietnamese consumers?

This book, written by Amelie Werner, offers an in-depth analysis of the opportunities and challenges of exporting Burgundy wines to an emerging market like Vietnam. It not only provides an overview but also offers concrete solutions tailored to the realities of the Vietnamese market.

The author addresses cultural, economic, and logistical aspects related to wine exportation to Vietnam. Burgundy producers will find valuable advice to overcome obstacles and maximize their chances of success in this promising market. The book also examines the inherent risks of such an expansion, while suggesting strategies to mitigate them.

Moreover, this book is not limited to Burgundy wines. It also addresses other French appellations, such as Côtes du Rhône, which could benefit from the recommendations made to adapt their own export strategies.

With a clear structure and well-organized chapters, this book is an indispensable guide for any actor in the wine industry looking to establish themselves in Vietnam. Whether you are a producer, distributor, or simply interested in the international wine trade, this book will provide you with the keys to understanding the dynamics of the Vietnamese market and succeeding there.

Product Information:

• Format: Paperback
• EAN13: 9786131550744
• ISBN: 978-613-1-55074-4
• Publisher: Univ Européenne
• Publication Date: 09/2018
• Collection: OMN.UNIV.EUROP.
• Number of Pages: 144
• Dimensions: 22.9 x 15.2 x 0.9 cm
• Weight: 222 g
• Language: French

This book, published by the European University, is part of the OMN.UNIV.EUROP. collection. Published in September 2018, it has 144 pages and is available in paperback format. Its dimensions are 22.9 x 15.2 x 0.9 cm with a weight of 222 g. This guide is written in French, making it an accessible resource for French-speaking actors in the wine sector.