"The progressive transformation of the drinker into a taster is a true alienation. Where there was once a free relationship with the body and the world, where food encountered intoxication and conviviality, today only constraint reigns," writes François Caribassa. In his essay, he presents a reasoned critique of the oenological institution, its mythologies, and the codes it imposes on us. By posing this simple question: "What is drinking?" François Caribassa allows us to (re)discover another way of approaching wine, without dogma, constraints, or obscurantism. Escaping the submission to the "wine gurus," we, as merry drinkers, can forget about tasting and instead enjoy the simple act of drinking with pleasure and moderation.