Practical Guide to Wine Tourism | James De Roany, Evelyne Resnick

The wine routes, welcoming tourists at the property or in a guesthouse in the vineyards, private tours of grand Bordeaux châteaux, or even harvest days are all avenues that winemakers and vineyard owners must explore if they want to open up to tourism. This practical guide will help you build your wine tourism project by teaching you how to: know the different possible offers, develop your strategy, whether individual or collective, finance your offer and manage logistics, identify targets, and communicate about your project. It is intended for any professional in the wine industry, private or public, as well as students in wine marketing.