Practical Guide to Wine Export | James De Roany, Evelyne Resnick

If international markets (United States, China, Russia, India...) are becoming more promising, venturing into exports without any experience can present dangers: misjudging your company's export capabilities, inadequate market analysis, choosing the wrong partners, insufficient financing, etc. This practical guide will answer all your questions, allowing you to: understand the reasons and objectives of exporting, conduct your export diagnosis, build your export strategy, manage logistics, evaluate mature, emerging, and promising markets. It is intended for producers, cooperative wineries, traders, and all operators in the wine industry as well as students in international wine marketing. This fully updated second edition includes detailed cases of Asian Tigers (Vietnam, Laos, Thailand) and Africa, among other topics.