Wine Wars II (English Edition): The Global Battle for the Soul of Wine by Mike Veseth

"Wine Wars II (English edition): The Global Battle for the Soul of Wine" by Mike Veseth immerses the reader in an in-depth analysis of the challenges and dynamics of the global wine market. Written with wit and flair by Mike Veseth, also known as the Wine Economist, this book reveals the confrontation between market forces that are reshaping the global wine landscape and the terroirists who strive to preserve wine's authenticity.

Globalization has pushed the boundaries of the wine world, creating a complex and interconnected market where wines and producers from the Old World and the New World compete. In this work, Veseth explores the transformations brought by globalization, focusing on market reforms and their impact on distant wine regions, such as New Zealand.

The book also addresses the commodification of wine, a process that simplifies choices among the abundance of available wines but comes at a cost. Veseth invites readers to ponder the question: are we Martians or Wagnerians of wine? Why do "They Always Buy the Ten Cent Wine" and what are the implications of these choices for the future of wine?

One of the most intriguing sections of "Wine Wars II" is dedicated to "The Revenge of the Terroirists". The terroirists resist the homogenization of wines and defend local traditions against the global market forces. Veseth emphasizes that resistance is not futile, but the future of wine remains uncertain.

The book concludes with an exploration of the three crises threatening wine: the environmental crisis, the economic crisis, and the identity crisis. These challenges pose a serious threat to wine as we know and love it today.

Each section ends with a suggested wine tasting, allowing readers to appreciate the book's ideas by tasting carefully selected wines, thus enriching their reading experience.

"Wine Wars II" is more than just a book about wine; it is a reflection on its future in a constantly evolving world. Mike Veseth brings wine enthusiasts together around a crucial question: will the soul of wine survive in this hostile environment?

Product Features:

• Title: Wine Wars II: The Global Battle for the Soul of Wine
• Author: Mike Veseth
• Format: Paperback / softback
• Pages: 236
• Publisher: Rowman & Littlefield
• ISBN: 9781538163832
• Publication Date: July 1, 2022
• Language: English
• Weight: 364 g
• Dimensions: 152 x 229 x 23 mm