The wine war | Aymeric Mantoux, Benoist Simmat
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The wine war | Aymeric Mantoux, Benoist Simmat

Flammarion

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The War of Wines reveals the strategic importance of wine on the global stage. This book, written by Aymeric Mantoux and Benoist Simmat, unveils the stakes of a true economic war surrounding this "red gold". From the United States to China, wine becomes an instrument of prestige and power, and France remains at the heart of this international battle. A fascinating dive into the globalization of wine.

Author
Aymeric Mantoux, Benoist Simmat
Language
French 🇫🇷
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Description

The world is thirsty for wine. Never in history has "red gold" been so sought after and contested across the planet. An instrument of unrecognized power, wine contributes to the prestige of nations that have mastered it for centuries. It even represents the last domain of French excellence. But the competition is fierce. After the Americans who currently dominate the market, new conquering powers - China, India, or Brazil - are emerging. They are buying and creating estates, seizing stocks, and seeking to take control of wine prices and trade. The two authors of this book have traveled the new wine routes. Between Napa Valley and Hong Kong, Spain, Japan, and China, an astonishing story of globalization is emerging. And in this true "liquid" economic war, France has not said its last word.

Details

9782081270381

Data sheet

Author
Aymeric Mantoux, Benoist Simmat
Language
French 🇫🇷
Publisher
Flammarion
Number of pages
280
Date of publication
September 3, 2012

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