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Discover the Atlas of World Wines which explores the questioning of European hegemony in the face of the rise of New World vineyards. This book, rich with 150 maps and infographics, decodes the economic, cultural, and climatic upheavals that are reshaping the geopolitics of wine. A new planet of wines is emerging, mosaic and complex, between traditions and innovations.
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The Atlas mondial des vins - The End of an Established Order? is an essential work for any wine enthusiast wishing to understand the profound transformations shaking the wine world. Raphaël Schirmer and Hélène Velasco-Graciet analyze, through this book, how the established order of European vineyards is now being challenged by the rise of new wine regions.
European hegemony, once uncontested, is now being questioned by the rise of vineyards such as those in Chile, South Africa, and New Zealand. These territories, still considered secondary not long ago, are shaking up economic and cultural norms by producing wines that attract global markets.
As you turn the pages, you will discover how certain producers settle in unexpected regions, defying conventions to create wines with unique flavors. These changes are driven by new consumers who are sensitive to values such as sustainability and environmental protection. The trend of organic and sustainable wines is thus addressed, as well as the growing appeal of wine routes in countries like Chile and Brazil.
The 150 maps and infographics that accompany this book are tools to understand this new geopolitics of wine, influenced by globalization dynamics, climate changes, and social and cultural evolutions. Far from merely contrasting old producers with the New World, the book offers a global vision, revealing a complex mosaic where wines from various origins coexist and compete.
This new wine planet is shaping up as a constantly evolving landscape, where each wine region tries to find its place in an increasingly globalized world. The book highlights the challenges faced by traditional producers and how new wine regions adapt to modern consumers' expectations, often influenced by media such as blogs, films, or even mangas.
Atlas mondial des vins is therefore more than just a collection of maps: it is an invitation to explore global wine diversity, understand the forces at play, and anticipate future trends. An essential read for anyone interested in the future of wine, whether they are enthusiasts, professionals, or simply curious.
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