To put an end to the snobbery imposed by the "wine snobs" and the "wine yuppies." With his usual eloquence, a touch of derision, and a good dose of humor, Jacques Orhon shares the result of expertise developed over more than four decades spent in the world of wine. A world that has become, in some respects, so intimidating that it scares off aspiring wine enthusiasts and strips the experience of the divine nectar of all pleasure. To set things straight, the master sommelier demystifies organic and "natural" approaches, celebrity wines, and speculation. He particularly targets trends, marketing, vintage obsession, gadgets, and the dictatorship of ratings. He offers a sharp and critical look at the various aspects and players in the industry to shed a fresh and incisive light on them. This book, aimed at true wine lovers, constitutes a colorful and vibrant plea for wine to return to what it should be above all: a shared pleasure, enjoyed simply and convivially.