

Dive into the fascinating world of colors and scents with the 18th issue of Nez, the olfactory magazine. Explore the subtle links between olfaction and visual perception, from synaesthesia to the marketing strategies of perfume brands. Discover how color influences our relationship with perfumes and reveals invisible biases. An unprecedented sensory journey through 160 pages filled with analyses, investigations, and reflections on the art of smelling.
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Nez, the olfactory magazine – #18 – The Color of Scents invites you to explore the fascinating relationship between colors and odors. This issue examines the way in which our Visual perception influence our olfactory experience, and how brands use these associations to attract consumers.
"Nuance", "palette", "radiance"... The vocabulary of the fine arts is often used to describe perfumes. The brands, meanwhile, do not hesitate to use names of colors to name their creations: Bleu de Chanel, , Black Opium ofYves Saint Laurent, , Montaigne Gray of Dior or even Habit Rouge of Guerlain.
The review focuses on the synesthesia, this phenomenon where some naturally associate colors to the odors, and explore its scientific and artistic implications. The main article questions the influence of colors on our choices in perfumery: do colored bottles attract more attention from consumers? Is there a connection between the Hue of a plant and his/her/its perfume ? ?
But the reflection goes further. The issue also addresses the stereotypes related to the Skin color or of hair and how these biases impact the perception of odors and diversity in the industry.
Through some analyses, of the testimonies and of the interviews, , Nose offers a captivating dive into the subtleties of theOlfaction, by combining the perspectives of scientists, perfumers, and artists.
EDITORIAL
by Jeanne Doré
THE NOSE OF… THE DANCE
In what olfactory environment do the dancers whirl ?
ICONES
People who have a good sense of smell
ODORAMA
Everything you always wanted to know about smells but never dared to ask.
MOLECULES
Sandalwood notes
The Herbarium
Mastic, an ancestral bubble gum
DISSECTION
The pharmacy
HOW DOES IT WORK ?
Develop a captive
CORRESPONDENCES
Invisible and essential, scents accompany all fields of creation.
THE FILMMAKER
Jane Campion
OLFACTORY PORTFOLIO
UNDER THE HOOD
THE CITRUS PRODUCER
Marion Laperche
THE ARTIST
Koo Jeong A
The Work
Naked in the bath
Anosmic Chronicle
I touch, therefore I am.
MAGAZINE
An exploration of the world of perfumes through its players, its manufacturing secrets, its history.
TERRITORY
India, mint water color
REPORT
Siam benzoin, tears of happiness
MAINTENANCE
NATHALIE LORSON
PERFUMERY OF THE WORLD
China, pride, boldness, and uniqueness
FILE
THE COLOR OF ODORS
Whether on packaging, in bottles, in nature, or in our brain, can we smell in technicolor ?
FRAGRANCE NOTEBOOK
From consumer product to work of art: Nose explores the depths of the industry and deciphers the 30 new developments making headlines.
SURVEY
Happiness within reach of a bottle
GENEALOGY
Femininity of wood by Serge Lutens
BRAND PORTRAIT
Eris Perfumes
SELECTION
Favorites & new releases
MAINSTREAM
What's new in my neighborhood ?
Mood Piece
Bouquets of books
Nez, the olfactory magazine – #18 is a valuable tool for enthusiasts of perfumes, professionals, and anyone interested in the multiple dimensions of olfactory world.
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