Strategies & Marketing of Champagne (French ed.): What place will champagne have in the global market tomorrow?

🍾 A unique market in the world of wine

Champagne holds a special place in the sparkling wine market. Representing only 4% of the French vineyard, it generates 20% of the turnover in the sector, thanks to an exceptional valuation and a globally recognized luxury image.

In Champagne Strategies and Marketing, Martin Cubertafond deciphers the factors that contributed to this success, while highlighting the new market challenges:
✔️ A changing sales growth
✔️ An increasingly dynamic international competition
✔️ The impact of marketing and brands on the perception of champagne

📊 An in-depth strategic and marketing analysis

This book offers a detailed analysis of the champagne market, explaining:
✅ The economic specifics of champagne compared to other sparkling wines
✅ The key role of marketing and major brands in product valuation
✅ Current commercial strategies and trends
✅ The evolution of markets and new consumers

🌍 The future of champagne facing global competition

The book highlights the major market changes and strategic questions for the future:
✔️ The evolution of sales and production volumes
✔️ The emergence of international competitors (Prosecco, Cava, Sparkling Wine…)
✔️ New consumption modes and consumer expectations
✔️ Opportunities for premiumization and diversification

🏆 Case studies on industry leaders

To illustrate his analysis, Martin Cubertafond offers about ten case studies detailing the strategies of major champagne houses and emerging brands.

These concrete examples help to better understand the market mechanisms and to anticipate future trends.

📖 A reference book for professionals and champagne enthusiasts

With its precise and educational approach, this book is an essential read for:
✔️ Wine professionals (producers, traders, wine merchants)
✔️ Luxury and wine marketing experts
✔️ Investors and entrepreneurs in the wine sector
✔️ Informed enthusiasts wishing to understand the champagne economy

🎁 An ideal gift for sparkling wine and business strategy enthusiasts

Whether you are a wine professional, marketing student, or wine enthusiast, this book will provide you with a clear and structured vision of the champagne market and its future.

📖 Book Features:

• Author: Martin Cubertafond
• Publisher: Eyrolles
• Collection: Eyrolles
• Format: Paperback
• Number of pages: 250 pages
• ISBN: 978-2-212-56576-8
• EAN: 9782212565768
• Publication date: September 20, 2018
• Dimensions: 24 x 17 x 1.5 cm
• Weight: 488 g
• Language: French

Add this book to your library and master the strategic and marketing challenges of champagne!