TERROIR AND OTHER MYTHS OF WINEGROWING

A must-read for any viticulturist or vintner who has ever grappled with the most significant myths of viticulture or debated them with colleagues – that's all of us! It's also a great read for any wine consumer interested in seeing the "man behind the curtain," so to speak: the myths promoted by wine writers, tasting room staff, sommeliers, and other wine gatekeepers."—Wines & Vines"A meticulously researched volume that every serious sommelier should read... if only to disagree." —The Somm JournalWine is a traditional product with traditional explanations. The often romanticized notions from the Old World on how to make good wine have been passed down through generations and continue to dominate popular discussions on wine quality. However, many of these beliefs predate science and remain disconnected from the advances made in understanding crop growth and fruit ripening. Their allegiance has often hindered an open inquiry into how the vine interacts with the environment, thus limiting innovation in viticulture.