Terroir Footprints

Join us on a global journey as Pedro Parra shares insights uncovered over this 20 year career exploring premier wine regions. Discover the secrets he's unearthed about the connection and relationship between soil, or better yet, the rocks and wine.


Pedro Parra is recognized as a leading figure in the wine world, in part because of his constant efforts to bring a new vision to winemakers about terroir, searching for quality terroirs and developing new plantings throughout the world. His innovative work on terroir going from the wine to the soil was included in the prestigious “Decanter Magazine Top 50 Power List” in 2009, 2011 and 2013.

Pedro holds a PhD in Terroir Viticoles from the Grignon Paris Center of Agriculture, bringing 18 years of experience in French, Italian, Spanish and American terroirs, including Burgundy, Barolo, Rioja, Ribera del Duero, Montalcino, Bolgheri, Napa, Sonoma, and Oregon. As a highly respected consultant working in several countries and terroirs, Parra brings a vision to winemakers and viticulturists alike. He is considered one of the leading terroir experts in the world, working with clients such as Louis Michel Liger-Belair, Jean Marc Roulot, Biondi Santi, Argiano in Montalcino and Comando G in Spain among others.