

Invignez-vous! by Jacques Dupont is a sharp pamphlet against the Evin law, which restricts communication about wine in France, yet a flagship of the national heritage. The author denounces the excess of moralism and advocates for an approach based on education and pleasure. Why does France cultivate this ideology of guilt? A committed essay that challenges and calls for reflection on the place of wine in our culture.
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France is globally recognized for its wine, a millennia-old tradition embedded at the heart of its gastronomic heritage. However, this pillar of French identity is undermined by the Evin Law, which prohibits any advertising or communication promoting the pleasure of wine. An astonishing paradox, as the wine industry represents the second inflow of foreign currency after aeronautics and that the French gourmet meal is ranked at UNESCO intangible cultural heritage.
In Get drunk !, Jacques Dupont addresses this contradiction and questions the foundations of a guilt-inducing ideology which seems to want to deny the wine culture in favor of sometimes excessive moralism.
Why does France deny one of its greatest assets ?
Through this essay, Jacques Dupont, a recognized journalist and critic, delivers a passionate plea against a regulation that he considers absurd and freedom-destroying. It demonstrates how the demonization of wine relies on a simplistic view of alcohol consumption, forgetting all Cultural and educational dimension.
The author explores:
Whether you are wine enthusiast, professional in the field or simply attached to the freedom of expression, this book will speak to you. At a time when the wine culture is in danger due to prohibitions and political shortcuts, Jacques Dupont invites us to reflect.
His biting tone, documented and accessible, makes it an essential read for those who refuse to let the France turns its back on its terroir and its traditions.
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