The Wine War: More Expensive Than Gold, Rarer Than Oil (French Edition) by Aymeric Mantoux & Benoist Simmat

The Wine War (French Edition) by Aymeric Mantoux and Benoist Simmat is a captivating book that explores the economic and geopolitical stakes of wine, a true red gold of our time. Never in history has wine been so coveted, both for its market value and its symbolic prestige.

Far from being a mere consumer product, wine has become an instrument of power, a marker of influence for the nations that have produced and mastered it for centuries. In France, it represents the last domain of excellence, a source of national pride, but also a sector undergoing transformation due to globalization.

The book explores how the United States has taken a dominant position in the global wine market but also shows how new powers are emerging. China, India, and Brazil are embarking on a true race to dominate the markets, acquiring vineyards, seizing stocks, and attempting to control the global wine prices.

The authors take us on the wine routes, from Napa Valley to Hong Kong, via Spain and Japan. This journey reveals the underpinnings of a global economic war, where each player seeks to capture a share of this liquid treasure.

For France, this increasing competition is not without challenges, but it remains an indispensable force in this wine battle. Through this book, Aymeric Mantoux and Benoist Simmat unveil the strategies, stakes, and rivalries surrounding this emblematic product, which has become more valuable than ever.

Product Features:

• Title: The Wine War: More Expensive than Gold, Rarer than Oil
• Authors: Aymeric Mantoux, Benoist Simmat
• Publisher: Flammarion
• Collection: EnQuête
• Publication Date: 09/2012
• Number of Pages: 280
• Dimensions: 24 x 15.2 x 1.8 cm
• Weight: 354 g
• Format: Paperback
• Language: French
• EAN13: 9782081270381
• ISBN: 978-2-08-127038-1