Being Small in the Wine World (French Edition): Studies and Scales of an Asset by L. Jalabert, S. Le Bras

For over 2000 years, the history of vine and wine has been shaped by constant evolutions. Today, the wine sector is experiencing a resurgence of interest among the general public: oenology workshops, specialized shows, websites and sections in the press highlight the richness of this universe.

Being Small in the Wine World explores the new dynamics transforming wine production and consumption. Environmental and health concerns are leading producers and consumers to rethink their practices. Short supply chains, low production volumes, and local approaches are becoming major criteria for valuation.

The authors, through a multidisciplinary approach (historians, geographers, economists, sociologists, and industry professionals), analyze the changes in the wine world from the Middle Ages to the present day, in France and internationally. Emphasis is placed on the rise of the "small," often seen as more respectful of nature and more in tune with consumer expectations.

This book is a deep reflection on the complexity of the wine industry and the strategic place of small producers in a rapidly changing market.

Features:

• Title: Being Small in the Wine World – Studies and Scales of an Asset
• Authors: Laurent Jalabert, Stéphane Le Bras
• Publisher: Cairn
• Collection: Wine Studies
• EAN13: 9782350686660
• ISBN: 978-2-35068-666-0
• Format: Paperback
• Publication Date: January 22, 2019
• Number of Pages: 304
• Dimensions: 24 x 15.5 cm
• Weight: 501 g
• Language: French
• Target Audience: Wine industry professionals, oenology students, wine enthusiasts
• Topics Covered: Viticulture, short supply chain, local production, sustainable development, wine sociology