Cognac, Conquering the World (French Edition) by Gilles Bernard

Cognac, this prestigious brandy, has not always been the emblem of French luxury and craftsmanship. Its history, rich in twists and turns, is the result of a long tradition of winemaking and commerce that Gilles Bernard explores in depth in Cognac, on a global conquest.

In this work, the author, a geography professor and specialist in the economy of Poitou-Charentes, provide a detailed analysis of the evolution of the Charentais vineyard and the commercial rise of the cognac. After an initial geographical study in Cognac, a prestigious brandy, he delivers here a true Historical overview which allows understanding how a modest regional brandy was able to conquer international markets and establish itself as an exceptional product.

🔍 The importance of trade and family dynasties
One of the key points of this study is the major role played by the foreign merchants in the broadcast of the cognac internationally. For several centuries, influential families and visionary traders have contributed to its expansion, thus shaping its image and success abroad.

The Charentais winegrowers, for their part, were able to perfect the methods of distillation and barrel aging, actively contributing to the rise in prestige of the cognac. Thanks to expertise passed down from generation to generation, this brandy has risen to the rank of the most sought-after spirits in the world.

🌍 An iconic product of luxury and haute cuisine
Today, the cognac is much more than just a spirit: it embodies elegance and refinement. Associated with the French gastronomy, it competes with designations as prestigious as the Champagne or the great wines of Bordeaux.

This richly documented book is intended for history enthusiasts, passionate about wines and spirits, as well as to industry professionals eager to better understand the economic and commercial challenges related to cognac.

📚 About the author
Gilles Bernard is a recognized expert in the study of the Charentais vineyard and regional economy. Author of numerous academic publications, he has spent several decades analyzing the development of viticulture in the Central-West region of France.

This work serves as an essential complement to his first book. Cognac, a prestigious brandy, and allows for a deeper understanding of the dynamics that have shaped the success of the cognac on the international stage.

📌 Article features

• Format : Paperback
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• ISBN : 978-2-86781-654-3
• Editor : Presses Universitaires de Bordeaux
• Publication date : September 8, 2011
• Collection : Clusters & Vintages
• Number of pages : 414
• Dimensions 24 x 16 x 2.3 cm
• Weight : 764 g
• Language French