

Dive into the fascinating world of the Green Fairy with Absinthe: The Posters, a unique work by Marie-Claude Delahaye. Through 83 historical advertising posters, discover how the greatest illustrators – Cappiello, Lem, Misti, Privat-Livemont, Tamagno… – contributed to the rise of absinthe. This book explores the advertising codes of the era, highlighting themes of social success and eroticism. An essential book for collectors, history enthusiasts, and graphic arts lovers.
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The greatest poster artists have put their talent at the service of the Green Fairy. Cappiello, Lem, Misti, Privat-Livemont, Tamagno... are among the most well-known. Through the 83 posters presented, one is struck by the modernity of the advertising concept of the time, which relies, as today, on two essential criteria: social success and female eroticism. Each poster serves as a medium for the brand's history, reinforced by additional documents. Many ambiguities are clarified, such as signatures, dates, and the identities of the characters depicted. A biography of the illustrators and a study of the printers complete the ouvrage.Volume No. 4 of the Artemisia collection. 330 color photos.
Data sheet
Dive into the fascinating world of the Green Fairy with Absinthe: The Posters, a unique work by Marie-Claude Delahaye. Through 83 historical advertising posters, discover how the greatest illustrators – Cappiello, Lem, Misti, Privat-Livemont, Tamagno… – contributed to the rise of absinthe. This book explores the advertising codes of the era, highlighting themes of social success and eroticism. An essential book for collectors, history enthusiasts, and graphic arts lovers.