The Gentian, the adventure of the yellow fairy (French edition) By Jean-Louis Clade

🌿 The yellow gentian: a plant with many facets

Majestic on the high-altitude pastures, the yellow gentian intrigue for centuries. But beyond its floral beauty, it's his/her/its root which captivates the pharmacists, distillers, and gastronomists. . Jean-Louis Clade explore in this book the origins, uses, and secrets of this plant mythical, often compared to theabsinthe or at the Cinchona.

🔬 From traditional medicine to spirits and aperitifs

Gentian has long been valued for its medicinal virtues in China, in the East and in Europe. Gradually, she left the pharmacy dispensaries to conquer the world of spirits, bringing his/her/its/their bitter and inimitable flavor to:
✔️ Traditional liqueurs
✔️ Aperitifs and digestifs iconic
✔️ Original culinary recipes

Today again, the Pharmacy and modern medicine confirm the benefits of gentian, even discovering from new therapeutic applications.

🥃 A key ingredient of great French traditions

Gentian is at the heart of several iconic drinks :
✅ Suze : an essential aperitif
✅ Avèze, Salers and other regional liqueurs
✅ Gentian-based digestifs, favored after meals
✅ Flavored beers and wines, revisiting traditional flavors

This work immerses you in the history of distillation and maceration gentian, explaining how it managed to captivate the great enthusiasts of spirits and refined bitterness.

📢 A social and advertising phenomenon

Since the 19th century, gentian has also played a key role in the rise of advertising in Europe. Associated with iconic posters and memorable promotional campaigns, she became a cultural icon, like the image of theabsinthe or from the pastis.

This book revisits the history of advertising and marketing strategies who made gentian a popular and refined drink.

📖 A captivating and accessible book

With a fluid and well-documented style, Jean-Louis Clade propose a historical and botanical journey through the French heritage of liqueurs. Illustrated and rich in anecdotes, this book will captivate both the curious that the Experts in spirits and gastronomy.

🎁 A perfect gift for food and botany enthusiasts

Whether you are historian, spirits enthusiast, or medicinal plants enthusiast, this book is a essential reference on the Yellow gentian and its influence in French culture.

📖 Book features :

• Author : Jean-Louis Clade
• Editor : Cabédita
• Collection : Living Archives
• Format : Paperback
• Number of pages : 144 pages
• ISBN : 978-2-88295-461-9
• EAN : 9782882954619
• Publication date : April 20, 2006
• Dimensions : 24 x 16.4 x 1.4 cm
• Weight : 550 g
• Language : French

Add this book to your collection and explore the fascinating story of the Yellow Fairy !