From the reception in the cellars to the tourist stays in the vineyards: 10 keys to developing wine tourism (in French)

From welcoming in the cellars to tourist stays in the vineyards, this practical and strategic guide is intended for all professionals wishing to develop a high-performing wine tourism offer and sustainable. At a time when French wine regions establish themselves as destinations of choice on a global scale, it becomes essential to structure the customer experience around high value-added services.

Renowned for their expertise, landscapes, and the quality of their wines, French vineyards are gaining in tourist popularity. This rise in prominence requires a thoughtful and professional approach to thepublic reception, from the narrative of the territory, and of thecontinuous improvement of the offered experience.

This work, published by Atout France, the national tourism development agency, is the result of ten years of analysis, feedback, and field support. He proposes 10 essential keys to structure its offer, highlight its strengths and Permanently integrate wine tourism into the local economic strategy :

• Understanding the expectations of the wine tourism visitor

• Improve thecellar reception and the scripting of the visit

• Develop some immersive activities and experiential

• Create a Attractive and profitable tourist offer

• Rely on local partnerships

• Integrate digital technology into promotion

• Strengthen the Readability of the territorial offer

• Optimize internal organization

• Track customer feedback and adjust the offer

• Register in a global quality approach

Numerous testimonies of professionals, as well as concrete examples structures that have successfully made their turn towards wine tourism illustrate the principles discussed.

This book is intended for winemakers, tourist offices, local authorities, communication agencies, wine tourism project initiators, but also to anyone wishing to learn about the Challenges of wine tourism.

🟩 Article features:

• Type of work : Professional guide

• Title : From welcoming in the cellars to tourist stays in the vineyards

• Subtitle : 10 keys to developing wine tourism and enhancing its commercial performance

• Author / Organization : Atout France

• Editor : Atout France (Tourism Development Agency)

• Collection : Tourism Marketing

• ISBN : 978-2-36711-062-2

• Publication date January 23, 2020

• Number of pages : 100

• Format : Paperback

• Dimensions : 20.9 x 29.6 x 0.7 cm

• Weight : 400 g

• Language : French