Discovering Wine Through the Senses: Forms and Discourse (French Edition) by Kilien Stengel

Tasting a wine is never a trivial act: it engages memory, stimulates the senses, invokes cultural codes, and reveals an infinite number of possible interpretations. In Discovering wine through the senses: forms and discourse, , Kilien Stengel proposes a unique exploration of the sensory, semiotic, and social dimensions of the tasting.

The author is interested in the way our perception of wine is shaped not only by our senses, but also by a series of Cultural devices : Packaging, , Labels, , recommendation apps, , Table speech, or even brand communication strategies. These elements create a staging of wine, which profoundly influences the act of drinking as well as the way of thinking about wine.

The book falls within the field of Études sur le vin, an approach interdisciplinary which mixes sociology, , Semiotics, , Marketing, , cultural history and communication sciences. cultural and historical symbol that reflects the traditions and heritage of the regions where it is produced. subject of speech, bearer of values, of social norms and of a strong symbolism.

Giving meaning to the representation of wine In our society, Kilien Stengel also questions the place of the responsible consumption in contemporary practices. Far from clichés, it analyzes the transformations in consumption patterns and the new narratives around wine, in a society where thesensory experience becomes a selling point as much as an identity issue.

Accessible, rigorous, and stimulating, this essay is intended for both wine professionals than to the curious amateurs, to the Marketing students, than to wine culture enthusiasts. He lays the foundations for a Critical reading wine in all its dimensions – taste, , form, , Communication and symbolic value.

📌 Article features

• Type of object : Book

• Title : Discovering wine through the senses: forms and discourse

• Author : Kilien Stengel

• Editor : The Harmattan

• Collection : FOOD QUESTIONS

• Language : French

• Publication date : July 19, 2022

• Format : Paperback

• Number of pages : 150 pages

• Dimensions : 21.5 x 13.5 x 0.8 cm

• Weight : 215 g

• EAN13 : 9782140278419

• ISBN : 978-2-14-027841-9