Practical Guide to Wine Tourism (French Edition) by Evelyne Resnick & James de Roany

The Practical Guide to Wine Tourism, written by Évelyne Resnick and James de Roany, is a reference work for anyone who wishes to develop a tourist activity in the wine industry. Based on concrete examples and strategic advice, this book offers a comprehensive, educational, and pragmatic approach to Wine tourism development, in France like at theInternational.

A global vision of the wine tourism offer

Whether it is about wine routes, of stays in cottages, of domain visits or of harvest days, The forms that wine tourism can take are numerous. This guide allows you to understand the different models, whether they are carried by Private, public, or collective initiatives.

Build your project step by step

The book guides you through all the stages of your project:

• Identify your market and define the expectations of wine-loving tourists.

• Develop a Individual or collective strategy according to your goals.

• Define a coherent business plan, taking into account logistical and regulatory issues.

• Find some sources of funding adapted to your structure.

• Implement a effective communication around your offer.

A tool for professionals and students

Intended for winemakers, , domain owners, , local authorities or even Students in wine marketing, this book provides a solid foundation for structure a tourist welcome offer credible and sustainable.

Summary of the book

• What is wine tourism ?

• Panorama of cultural wine tourism.

• Private, public, and collective initiatives.

• Accommodation and reception infrastructures.

• Create your wine tourism offer.

• Develop a strategy.

• Business plan and implementation.

• Financing, logistics, and regulation.

• Identify the tourists.

• Communicate about your project.

This Professional and accessible guide is a valuable ally for successfully achieving your Wine tourism strategy, by combining attractiveness of the region, , customer experience and economic profitability.

🟣 Article characteristics

• Title : Practical Guide to Wine Tourism

• Authors : Évelyne Resnick & James de Roany

• Editor : Dunod

• Collection : Viticultural Practices

• Language : French

• Publication date : June 4, 2014

• Format : Paperback

• Number of pages : 208

• Dimensions : 22 x 14 x 1.5 cm

• Weight : 248 g

• EAN13 / ISBN : 9782100708864 / 978-2-10-070886-4