Succeed in Your Wine Tourism Project (French Edition) by Yohan Castaing

In a context where the winemaker profession evolves rapidly, Succeed in your wine tourism project establishes itself as a Practical guide essential. The second edition of this book, authored by Yohan Castaing, enriches his argument with a deep reflection on theSustainable wine tourism, the land management and the fundamental role of the Culture in the tourism offerings of wineries.

Today, the winemaker can no longer be content with being solely a grape producer or a Winemaker. He is also Entrepreneur, , manager and local development strategist. This book offers a true step-by-step method for building a solid project, aligned with market expectations and current industry changes.

You will discover Six essential steps to the success of a project ofWine tourism :

• Analyze the market of the wine tourism and understand the different profiles of actors.

• Build a coherent project, adapted to types of consumers targeted and to their expectations.

• Define a business strategy, via the Segmentation, the Positioning and the identification of your target clientele.

• Implement a marketing plan performant: definition of the offer, pricing policy, prospecting, promotion.

• Organize the sales space to improve the customer experience and encourage purchasing.

• Building customer loyalty to ensure the sustainability of your business.

Each chapter combines theory, , Case studies and concrete tools, to allow for rapid implementation. The work is designed both for winemakers wishing to diversify their activities, the wine professionals, the consultants, and the Students in Marketing, , Wine tourism or vineyard management.

By focusing on the experiential marketing, local anchoring and the best sustainability practices, this book will enable you to create a unique wine tourism offer aligned with the new expectations of consumers, who are in search of authenticity and meaning.

🟣 Article characteristics

• Title : Succeed in Your Wine Tourism Project (2nd Edition)

• Author : Yohan Castaing

• Editor : Dunod

• Collection : Viticultural Practices

• Publication date : June 12, 2013

• Language : French

• Format : Paperback

• Number of pages : 240

• Dimensions : 24.1 x 17 x 1.7 cm

• Weight : 390 g

• EAN13 / ISBN : 9782100590148 / 978-2-10-059014-8